Lead Engine Automation Case Study
AI-Powered Inbound Lead Enrichment & Intelligent SLA Routing
Client Challenge
The client, a high-growth B2B SaaS startup, was receiving over 400 inbound signups daily. Sales Development Representatives (SDRs) spent up to 15 hours a week manually searching company profiles on LinkedIn, Lusha, and Crunchbase to qualify leads. This research bottleneck resulted in a 32-hour average response time, allowing hot prospects to grow cold and causing a 25% drop-off in sales-qualified bookings.
Project Scope
An automated lead intelligence and routing engine that integrates webhooks, commercial databases, and generative models. It acts as the immediate responder for sales teams, replacing manual research with structured data injection.
Custom Solution Workflow
Webhook Ingestion & Validation
Form submissions trigger an edge function webhook that parses and normalizes the lead's email, name, and company domain.
Apollo.io Firmographic Enrichment
Queries the Apollo.io API to retrieve company headcount, annual revenue, sector, funding rounds, and employee location.
AI Cognitive Scoring
Passes firmographics to Claude 3.5 Sonnet to score the lead (A, B, C, D) and generate custom talking points based on recent news.
CRM Sync & SLA Routing
Creates or updates records in HubSpot, moves the deal stage, and assigns ownership based on geographic territory and rep availability.
Slack Push Notification
Pushes a formatted block card to the sales team channel showing key attributes, score tier, and an AI-drafted email template.
Technology Stack
Fetches firmographics and contact details from 275M+ verified company indexes.
Analyzes company descriptions to perform cognitive scoring and draft outreach copy.
Creates contacts, matches target accounts, and handles round-robin assignments.
Compiles rich visual cards with action buttons directly in the workspace.
Orchestrates concurrent async requests with minimal processing latency.
"Deepak Automation's Lead Engine revolutionized our inbound funnel. Our average speed-to-lead dropped from over 30 hours to under 2 minutes, and our sales bookings increased by 40% in the first month."
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